Red flags to watch for in brand contracts
Six contract clauses that quietly cost creators tens of thousands.
Last updated: May 14, 2026
Most brand contracts are fair. The ones that aren't usually share the same handful of clauses. Here's what to scan for.
1. Perpetual or 'in perpetuity' usage rights
The brand can use your content forever, anywhere, with no extra payment. Counter: cap at 6 or 12 months.
2. Unlimited paid-media boost
They can run your face as ads forever. Counter: cap by spend ($X) or duration (90 days).
3. Broad exclusivity
'Creator may not work with any beauty brand for 12 months.' Counter: narrow to direct competitors and shorten to 30–90 days.
4. Morality clauses
Vague language letting the brand terminate (and claw back payment) for anything they consider damaging. Counter: limit to specific, defined behaviors.
5. IP transfer
Language that assigns copyright to the brand. Counter: license, don't transfer.
6. Indemnification with no cap
You agree to cover all the brand's legal costs if anything goes wrong. Counter: cap at the deal value.
Let Kiki flag these for you
Upload any contract to Deals → Contract and Kiki highlights every red flag with a recommended redline.
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